Be specific
Record observable words, actions, timings and conditions.
Written assignments
Turn careful observation into a useful report.
Written mystery shoppers complete a realistic customer scenario, then report the interaction against specific questions and standards.
What the work requires.
A strong report is factual, specific and easy for an editor or client to understand without having been present.
- Strong spelling, grammar and sentence structure
- Accurate timings and observations
- Clear narrative that explains survey answers
- Receipts, photographs or other evidence where required
- Submission within the assignment deadline
- Prompt answers to editing questions
A useful report
Describe what happened, not what you assume.
Be balanced
Report both standards met and opportunities for improvement.
Be consistent
Make sure the narrative supports the answers and scores you provide.